together with


07. - 09.03.2018

360°dcLounge @ Hygge includes Data Centres – Retrospect



3 days full of highlights, interesting and innovative concepts, solutions, products and insights, plus 2 Hyperscale Data Center under construction, where we felt as if we were driving for miles.

The almost 450 km in the bus were used very individually: to network, to work but sometimes for a quick nap. Sightseeing was unfortunately not due to the onset of winter with low clouds.

There are almost 100 definitions of Hygge, every participant of the 360°dcLounge has a different understanding. I’ve learned that my „Hygge“, the cinnamon bun, is only served in Denmark at Christmas time.

The presentations and the pictures are available for download, the  video summarizes the 3 days.


The Hyperscale Datacenter in numbers:

In Odense Facebook acquired 50 hektares of land and announced the construction of 56,500 m2 of data halls and administration etc. The construction is expected to be completed by 2020.
In Viborg Apple acquired 100 hektares of land and announced the construction of 160.000 m2 of data halls, administration etc. Construction is ongoing, but there is not set date for the completion of all 160.000 m2 – this depends on how the demand evolve.

07. - 09.03.2018

360°dcLounge @ Hygge includes Data Centres

Hygge is what you make of it. The Danes describe hygge as something uniquely Danish – a sense of community and security.  

Hygge also seems to attract Data Centre providers because in recent months we regularly read about new, very large, green Data Centre projects coming to Denmark.

Together with Invest in Denmark – Ministry of Foreign Affairs of Denmark – and the Danish Data Center Industry, we would like to invite you to a 2,5 day 360°dcLounge with the theme being hygge from 07.-09.03.2018

I would like to give you an insight into the country where green living is a lifestyle and where cargo bikes and windmills are produced, where the highest elevated point is 170m above sea level and the temperature curve is as flat as the sea surrounding it, where the smell of delicious Danish pastry makes the Danes the happiest people in the world, and where fairytales turn ugly ducklings in to swans and farmland into hyper scale data centres, and how it is all perfectly designed for the Data Centre Infrastructure Community to thrive.

We are planning a very exciting, informative and networking-intensive program with stations in Copenhagen, Odense, Kolding and Viborg, where we are sure you will get to experience the highlights of the Danish Data Centre industry. Program details are coming soon.

Please plan to arrive at  Copenhagen Airport (CPH) on 07.03.2018 by 11.30 am at the latest and return from Karup Airport/Midtjyllands Lufthavn (KRP) on 09.03.2018 from 15.00 pm at the earliest. In between we plan a “hyggelig” transfer on a private bus.

You will learn how to Hygge and how it applies to data centres. We look forward to seeing you and to give you the whole Hygge experience!

Please note, that the number of seats available is limited and you need a personal invitation.

Downloads: Agenda + Bus plan


Information for the Registration

Participation in this 360°dcLounge is free of charge. For your registration you will require a personal invitation by the organizers or the sponsors (with your promotional code for the registration) . Travel expenses are to be borne by you.

Are you interested in coming along but have no invitation yet? Then simply send your application with your contact details to: info@grass-events.de. We will inform you swiftly whether you are one of the fortunate to be able to partake in this event.

Travel information

Please make your hotel bookings and your flight arrangements as soon as possible. 

We have reserved a quota for the following hotels. These are approached by the shuttle buses. If you choose a different hotel, we ask you to come to our contract hotels on time for the departure of the bus.

The 360°dcLounge ends at the airport in Karup. In addition, we can plan a bus stop at the train station in Viborg.


Draft Agenda 360°dcLounge @ Hygge includes Data Centres

Day I, Wednesday, 07.03.2018

latest 11.30 am

Individual arrivals at Copenhagen Airport

Meeting point: Starbucks Coffee – across from the meeting point

11.40 am

Shuttle Bus leaves for … Ministry of Foreign Affairs of Denmark, Eigtveds Pakhus 

12.00 am

Registration & Lunch & Coffee & Networking

Ministry of Foreign Affairs of Denmark, Eigtveds Pakhus 

1.00 pm

Hygge means a warm welcome

Opening 360°dcLounge @ Hygge includes Data Centres

Steen Hommel, Director Invest in Denmark
Monika Grass, Grass Consulting

1.30 pm

10 reasons why Denmark is attractive for Data Centres Providers

Martine Kildeby and Kim Schultz, Special Advisors Invest in Denmark

1.50 pm

Data Centre quo vadis?

Broadgroups view on the European, Danish and German market.

Marcello Brescia, Broadgroup

2.10 pm

1-minute pitches are Hygge!


2.20 pm

Hygge in the dcCAFE

Learn more about our sponsors!

3.45 pm

Shuttle Bus leaves for … Interxion Campus

4.00 pm

Welcome at Interxion Copenhagen!

Registration & Coffee & Cake and Sandwiches & Networking

4.30 pm

Welcome & Introduction to the Nordic market

Peder Bank , Managing Director Interxion Nordics


4.45 pm

Keeping it cool with groundwater

Jesper Furdal,  Awell

5.00 pm

Waste heat from data centers to district heating systems in the Nordics

Peter Maagøe,  Viegand & Maagøe

5.15 pm

Guided tour of Interxion’s datacentres


6.00 pm

Shuttle bus leaves for … the hotel

6.30 pm

Check In & Refresh

7.30 pm

Shuttle bus leaves for … Dinner

7.45 pm

Dinner & Networking

10.00 -10.30 pm

Taxi shuttle for … the hotel

Day II, Thursday, 08.03.2018

7.45 am

Shuttle Bus leaves for … Odense

10.00 am

Facebook construction site

Busses will pass by the construction site and the nearby power station.

10.40 am

Hygge in Odense

Welcome and introduction to opportunities in Odense

Joost Nijhoff, Director, Invest in Odense

11.00 am

The facebook Odense project

Niall McEntegart, EMEA & APAC Datacenter Operations Director, facebook

11.40 am

Hyggelig warm in Odense

How Facebook’s surplus heat is used to heat homes in Odense

Jan Strømvig, CEO, Fjernvarme Fyn

12.00 am

Networking & Lunch 

1.00 pm

Shuttle Bus leaves for … Kolding

2.00 pm

See, Touch & Learn

Schneider Electric Technology Center, Kolding

Tina Schou, Country Sales Director, Schneider Electric A/S
Vincent Barro, VP ITD Switzerland and End-Users DACH, Schneider Electric (Schweiz) AG


800m2 large showroom equipped with „Live“ solutions and products for any Data Center.



5.00 pm

Shuttle Bus leaves for … Hotel

7.30 pm

Networking & Dinner

Day III, Friday, 09.03.2018

8.15 am

Shuttle Bus leaves for … Agro Business Park Tjele

Agro Business Park is Denmark’s only science park specialising in knowledge-based innovation and entrepreneurship within agriculture, bioenergy, environmental technologies and food processing.

9.00 am

Pass by Apple Data Centre construction site

9.45 am

Welcome by the Danish Datacenter Industry

Henrik Hansen, CEO, Danish Data Center Industry

10.05 am

Morning tea

Enjoy morning tea while you take a closer look at the construction plans and a detailed model of the neighboring hyperscale Apple datacenter project.

10.30 am

Pitches could be Hygge

Learn more about these companies:


11.20 am

Status on the Apple construction site

David Delaney, Business Development Director – Data Centers EMEA, M+W Group

11.40 am

Learn about APPLAUSE

A sustainable bioenergy project initiated by Apple and Aarhus University Foulum.

Lars Ditlev Mørck Ottosen, Head of Section, Biological and Chemical Engineering, Aarhus University Foulum

12.00 am

Lunch & Networking

Make your own traditional Danish ‚Wildcat‘ Hotdog with all the trimmings.

1.00 pm

Viborg & Datacenter & Handball & Hygge

Ulrik Wilbek, Mayor of Viborg municipality

1.30 pm

Shuttle Bus leaves for … Karup Airport




Agro Business Park A/S
Niels Pedersens Alle 2, 8830 Tjele

BrewPub København
Vestergade 29 -31, 1456 København

Industriparken 20A, 2750 Ballerup

Ministry of Foreign Affairs of Denmark, Eigtveds Pakhus
Asiatisk Plads 2G, Copenhagen

Schneider Electric Technology Center
Silcon Alle 1, 6000 Kolding


Cxo-Level, Data Centre Responsible, Real Estate Manager, Experts from
Europe (Germany – Austria – Switzerland – Nordics – UK – Ireland – Benelux and more).

please register here


See Travel information


See Travel information



Bus plan



Business Casual


Grass Events, Monika Graß
Mobil-Phone: +49 171 75 444 30

Invest in Denmark, Martine Kildeby
Mobil-Phone: +49 171 3096 222

Danish Data Center Industry, Pernille Aggerholm
Mobil-Phone: +45 (2015) 5021