16 - 17 September 2020

360°dcLounge @ Automatia





„If every tool could do its work at his behest, or even in advance, … neither for the master craftsman of the helpers nor for the lords of the slaves would it need.“
(Aristotle 320 B.C.)

Automatia (with the bynames Tyche and Fortuna) is the goddess of fortune / luck who controls everything without human intervention. Very revered in ancient Greece, she is now ubiquitous as the term automation and is also the inspiration of the 360°dcLounge in Switzerland from 16 – 17 September 2020.

Host is Siemens, who invites us to the international headquarters of Smart Infrastructure in Zug, Switzerland. Inaugurated in December 2018, this campus is a showcase of what buildings can do. It contributes to Siemens‘ declared overall goal of becoming climate-neutral by 2030 and also sets new technological standards. Siemens has thus created a place that can adapt to new forms of work.

In this 360°dcLounge, everything revolves around how and with what experience automation can move into data centers and how we can learn from other buildings. Although digitalization has its home in data centers, the automation of data centers is often still in its infancy. I’m sure the spirit of this campus will give new inspiration to all participants.

Look forward to an interactive 360°dcLounge with familiar formats such as dcCAFE, Panel sessions and many creative aspects. Switzerland is also known for its hospitality, let yourself be surprised. The event will be in English.

I look forward to your participation in Zug.

Ensure your participation by registering early and don’t forget to reserve a room. Details can be found under what is when and where.


Participation in the 360°dcLounge @ Automatia is free of charge; please register using the following button and use the access code you received with your personal invitation.
You would like to participate but don’t have an access code? Then write to info@grass-events.de or give me a call.

Please note the organizational aspects under „What is When and Where“.

Note: the registration and storage of your data is done with the tool Eventbrite.

Preliminary agenda 360°dcLounge @ Automatia

Wednesday, 16.09.2020


Theilerstrasse 1a
6300 Zug

11.30 - 12.00 o'clock

Registration & Snacks & Networking

12.00 - 12.15 o'clock

Grüezi & Opening 360°dcLounge @ Automatia

Monika Graß, Grass Consulting
Laurent Tognazzi, Global Head DC Solutions and Services, Siemens

12.15 - 12.30 o'clock

dcAutomation means to us …

Statements … moderated by Monika Graß

12.30 - 12.50 o'clock

Current and future trends in the data center industry

Philip Low, Chairman, BroadGroup

12.50 - 13.10 o'clock

The Siemens campus Zug – automation in smart buildings

Christoph Leitgeb, Head Smart Office Europe, Siemens

13.10 - 14.40 o'clock

Siemens Experience Room + Exhibition + Networking + Coffee

Experience automation live, interactively, with mist and scent, discuss what we can transfer to dc, talk to the exhibitors, network!

14.40 - 15.00 o'clock

Robotizing data centers – turning data center remote hands into AI-driven robotics smart hands

Christopher Stumm, Business Development Manager, NTT Global Data Centers

15.00 - 15.30 o'clock

dcAutomation means to us … our topic in the dcCAFE:

dcAutomation only in collaboration, ENGIE
Secure Supply Chain using the example of Power, Kohler-SDMO
the network of dcAutomation, Senko
Autonomous data center
, Siemens
netWorking, Telegärtner
Efficient fault detection, Viavi
The Digital Twin in the dcLifeCycle, Victaulic

15.30 - 17.30 o'clock


You will discuss the presented topics with your hosts and together you will develop ideas, approaches and perhaps solutios that will support you in your everyday life.

17.30 - 18.30 o'clock

Results dcCAFE + Wrap Up Day I

The hosts of dcCAFE will briefly summarize the results of the individual topics.

18.30 - 19.30 o'clock

Check In  & Refresh

19.30 - 22.30 o'clock

Dinner on the lake of Zug

Thursday, 17.09.2020


Theilerstrasse 1a
6300 Zug

from 8.30 o'clock

Coffee & Gipfeli

9.00 - 9.30 o'clock

Warm up Day II + highlights Day I

The dcCAFE hosts will briefly summarise the results.

9.30 - 9.50 o'clock

Requirements for the data center of the future

Martin Madlo, Managing Director, InterXion Austria

9.50 - 10.10 o'clock

Current trends and future developments of the energy consumption of data centers in Germany due to the introduction of the 5G standard

Tim Höfer, E.ON Energy Research Center, RWTH Aachen

10.10 - 10.30 o'clock

How li-ion batteries are affecting the data center industry

Giuseppe Leto, Global Portfolio Head, Siemens

10.30 - 12.00 o'clock

Visit of the Siemens production in Zug + Networking

12.00 - 13.00 o'clock


13.00 - 16.00 o'clock

Vision + Holistic data center projects

  • Green Challenge 36
    a Tier IV data center and an environmentally friendly infrastructure project
    Dirk Dobber, President, Mado
  • High Power Computing (HPC) collocation Data Center, the next Data Center paradigm shift
    During this presentation, you will be presented what is the trend in High Power Computing and the many challenges for an HPC collocation Data Center.
    Frederic Charron, Data Center Expert, Accelaration Task Force,
  • Data Driven Innovation
    Wind Turbines as distributed data center facility
    Dr. Gunnar Schomaker, SICP – Software Innovation Campus Paderborn
  • Emergency power supply for Ariane 5
    Ralf Stüber, General Manager, Kohler-SDMO
  • The DataCenter and his „Digital Twini“
    Experience in practice, first findings, value and effort
    Jörg Schanze, DataCenter transformation, realisation, relocation, IBM
  • Automation in the factory – Automation in data centers
    At the new production site in Haiger, Rittal has installed and networked over 100 high-tech machines and system components to handle the production of 9,000 small enclosures per day. Not possible without EDGE Datacenter!
    Martin Kipping,VP Global Datacenter, Rittal
  • Gaining the Digital Edge: IoT in action
    Gilles Delample, Director Business Development, Atos Siemens Alliance
16.00 - 16.30 o'clock

Wrap Up & Ufwiderluege

Monika Graß, Grass Consulting
Laurent Tognazzi, Global Head DC Solutions and Services, Siemens





Exhibition Sponsors






Theilerstrasse 1a
6300 Zug


Registration form


A contingent of rooms is available in the following hotels:

  • Swissever Hotel, Cham http://www.swissever.com/
    ca. 176 CHF / night (8 minutes by taxi, 15 minutes by train to Siemens) including breakfast and parking lot.
    Please reserve by eMail: info@swissever.com and enter the following code „Siemens HRS„.
  • City Garden, Zug  https://www.swisshotel-zug.ch/home.html
    ca. 280 CHF / night (10 min. walk to Siemens)

Please reserve your room yourself.


Please organise your journey to Zug yourself. 

Parking spaces – also for the night – are provided in sufficient numbers.


Business Casual


Grass Events, Monika Graß
Mobil-Tel: +49 171 75 444 30